By ROBERT S. MERRILL
FRANKLIN – A planned horse and commercial development in Franklin has an official name.
“The Horse Station at Cache Valley” was selected after much internal discussion, public input, and market research and other steps,” said Earnest Bleinberger, of Strategy 5 LLC, the principal developer of the complex.
“Our team adopted the name suggested by Travis McNiven, a key member,” Bleinberger said. “The name has strong branding possibilities, website search engine advantages, and can embrace a wide range of horse sports, breeds, and various elements of the project.”
McNiven said a station is defined as a ranch or location for livestock, including horses, and this project certainly has those elements.
“Station is also defined as a regular stopping place on a transportation route. Our location, on a major corridor linking southern Utah and other points south, west and east, with Yellowstone National Park, Jackson, Wyo., Teton National Park and other attractions to the north, puts us on the map, literally, as a place to stop.
“Our plans for a hotel that provides stabling facilities for horses, as well as other amenities for tourists and others all fit that definition.”
Bleinberger said he hopes the planning process will be far enough along this spring to allow construction of some outdoor arenas and stabling.
The project is located on 167 acres of land within the Franklin City limits on the border with Utah, accessed by U.S. 91.
“Our company philosophy of balancing use of natural resources, designing and engineering sustainable projects, planning healthy communities, developing renewable energy resources, and creating beautiful landscapes/ecologies fits perfectly with the horse complex concept and Strategy 5’s approach.”
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