Big theaters say movie ticket prices too low
By RODNEY D. BOAM
Due to it’s size and ticket price Worm Creek Opera House is deemed unfair competition to the big theaters a stone’s throw away.
There is more to getting first-run movies than getting a digital projector the Worm Creek Opera House officials found out when they started trying to schedule films. One of the problems with getting first-run films is the $4 admission Worm Creek charges.
Movie selections are made by a committee of three. The committee members are Paul Swainston, his daughter in-law, Anita and Dan Ludlow.
“There is a process of deciding what shows come to Worm Creek,” said Paul, who shepherds what happens at the theater. “Dan Ludlow researches what is coming out and Anita and I collaborate with Dan on what we should bring to the community. After the selection is made they jump through the hoops to get it here.”
In the case of “Frozen,” it was a cut and dry decision.
If someone like Walt Disney Films wants a wide distribution of a movie it is easy to get a first-run picture. If it’s a limited release like “Hunger Games” or “Saratov Approach,” it is harder to get them to let a theater like Worm Creek show it the first week they are released in selected theaters.
This story is sponsored by Animal Medical Clinic.
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