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Horse Station marketing moving ahead | Preston Citizen

Horse Station marketing moving ahead

December 1, 2012


Assistant editor

FRANKLIN – Pending sales agreements on three parcels of commercial property at The Horse Station at Cache Valley in Franklin are close to fruition and developers are in discussion with the Wyndham Hotel group, Best Western, Red Roof Inn and other regional motel groups.

The Horse Station is a proposed horse–sports and commercial mixed– use project planned for 167 acres, just off U.S. 91 near the Utah/ Idaho border. Ultimately it will host training and boarding facilities, retail and commercial businesses, an equine veterinary center, indoor and outdoor arenas, a hotel, condominiums and cultural and educational elements.

“We are very encouraged by interest in the commercial properties we have for sale. We’ve only been actively marketing the land for just over one month,” said Ernest E. Bleinberger, whose firm Strategy 5 LLC serves as the master developer for the project.

“The placement of real estate for sale marks an important accomplishment by the entire development team and a positive step in the overall implementation of the Horse Station,” Bleinberger said.

He said The Horse Station holds more than 100 acres of buildable property that has been segmented into 35 parcels ranging in size from a little less than one acre to about 14 acres in size.

“All of the property has been rezoned as commercial, except for about 20 acres that remains ‘transitional’ which allows for the multi-family condominiums anticipated for the northeast section of the ground,” he told The Preston Citizen.

Bleinberger said First American Land title in Preston has been selected to handle all land transactions.

“With the interest already shown in the commercial aspects of our development we can now march into the winter months with confidence the larger development community is interested in having a seat at the table,” he said.

“During the next several weeks our team is moving ahead with the final plat for the property, which will include infrastructure improvements like water, sewer, roads, technology and aesthetics, including the finalization of a set of design guidelines for the project. We fully anticipate to formally break ground on the project next spring, just as soon as weather allows,” he said.

In other developments related to the project, Bleinberger said the project’s website www.thehorsestation. com is up and running.

When the complex is completed he said he expects it to draw tourists and horse enthusiasts from across the intermountain west. The site will become a magnet linking Utah, Colorado, Nevada, and points south, with Yellowstone National Park, Grand Teton National Park, Jackson, Wyo., and points north, he added.

“Our company philosophy of balancing use of natural resources, designing and engineering sustainable projects, planning healthy communities, developing renewable energy resources and creating beautiful landscapes/ecologies fits perfectly with the horse complex concept and Strategy 5’s approach to developing this project,” he said.

Bleinberger said work is continuing on a metal horse sculpture that will be a focal point of the development.

“The sculpture will include a cast metal rendering of a rearing stallion that will reach 15-feet in height once it is mounted on a permanent stone base. We expect it to be complete in coming weeks and it will be placed on a temporary wooden base, which will allow us to move it to accommodate infrastructure improvements this coming spring and summer.”

For more information Bleinberger can be contacted at his Smithfield office at 435-563-5638. 

This story is sponsored by United Dairymen of Idaho.

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