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Franklin County Newspaper Readership Survey | Preston Citizen

Franklin County Newspaper Readership Survey

June 21, 2012
By

(All responses are anonymous and appreciated. Leave blank any questions that do not apply.)

Please return to:

The Preston Citizen 77 S. State • Preston ID • 83263

Email answers (note question number, or copy/paste) to

main@prestoncitizen.com

Questions? Please call 208-852-0155

Thanks for the help, we look forward to serving you throughout the years to come!

1. Which newspaper or newspapers did you read this week? (Circle or X all that apply)

___The Herald Journal ___Idaho State Journal

___The Preston Citizen _________________

2. Did you read The Preston Citizen in the past week? (Circle or X one)

___Yes ___No

3. If you read The Preston Citizen, how did you happen to read it? (Circle or X one)

___a. I subscribe

___b. I bought it at a store

___c. I read someone else’s copy (such as library, school, friend or relative, etc.).

4. How would you rate the quality of the The Preston Citizen (i.e., quality of reporting, writing, photos, layout, etc.) on a 0-5 scale, (0 = haven’t read, 5 = being highest)

___0 ___1 ___2 ___3 ___4 ___5

5. How would you rate The Preston Citizen for being interesting and enjoyable to read on a 0-5 scale, (0 = haven’t read, 5 = being highest)?

___0 ___1 ___2 ___3 ___4 ___5

6. If you once subscribed to The Preston Citizen, but are no longer a subscriber, why did you discontinue your subscription?

______________________________________________________________ ______________________________________________________________

7. As a non-subscriber, what would motivate you to subscribe to The Preston Citizen? What could the newspaper do, or what could it publish, that would make it worth your time and money?

_______________________________________________________________ _______________________________________________________________

8. Rate the importance to you of the following content found in local newspapers on a 0-5 scale, (0 = haven’t read, 5 = being highest)

a. Front page news

___0 ___1 ___2 ___3 ___4 ___5

b. Opinion pieces or columns

___0 ___1 ___2 ___3 ___4 ___5

c. Letters to the editor

___0 ___1 ___2 ___3 ___4 ___5

d. Weddings, missionaries, etc.

___0 ___1 ___2 ___3 ___4 ___5

e. Stories about people, profiles, awards

___0 ___1 ___2 ___3 ___4 ___5

f. Local high school sports

___0 ___1 ___2 ___3 ___4 ___5

g. Local school and education news

___0 ___1 ___2 ___3 ___4 ___5

h. Local business news

___0 ___1 ___2 ___3 ___4 ___5

i. Rural route columns

___0 ___1 ___2 ___3 ___4 ___5

j. Community events/happenings

___0 ___1 ___2 ___3 ___4 ___5

9. Do you read the “American Profile” magazine that is included in The Preston Citizen? (Circle or X one)

___Yes ___No

10. If the “American Profile” magazine were discontinued, would that change your desire to subscribe to The Preston Citizen? (Circle or X one)

___Yes ___No

11. Some people say the newspaper is the soul of the community. How would you rate The Preston Citizen for having the courage to take a stand on issues and its service to the community on a 0-5 scale, (0 = haven’t read, 5 = being highest)?

___0 ___1 ___2 ___3 ___4 ___5

12. Have you ever visited www.prestoncitizen.com, The Preston Citizen’s website? (Circle or X one)

___Yes ___No

13. How would you rate The Preston Citizen’s website, www.prestoncitizen.com on a 0-5 scale, (0 = haven’t read, 5 = being highest)?

___0 ___1 ___2 ___3 ___4 ___5

14. Have you ever visited The Preston Citizen’s Facebook site, www.facebook.com/ prestoncitizen? (Circle or X one)

___Yes ___No

15. If you do go to The Preston Citizen’s Facebook site, how would you rate it on a 0-5 scale, (0 = haven’t read, 5 = being highest)?

___0 ___1 ___2 ___3 ___4 ___5

16. What advice would you give The Preston Citizen staff about how they could increase circulation and build up the business?

______________________________________________________________ ______________________________________________________________

______________________________________________________________ ______________________________________________________________

17. Is there anything else you’d like to let The Preston Citizen staff know?

______________________________________________________________ ______________________________________________________________

18. Did you realize The Preston Citizen sells books, music and office supplies?

___Yes ___No

19. If you already shop The Preston Citizen for books, music and office supplies, how would you rate their inventory for selection and price (0 = don’t know, 5 = being highest)?

___0 ___1 ___2 ___3 ___4 ___5

20. If you already shop The Preston Citizen for books, music and office supplies, how would you rate their customer service (0 = don’t know, 5 = being highest)?

___0 ___1 ___2 ___3 ___4 ___5

21. How would you rate the presentation of the products (0 = don’t know, 5 = being highest)?

___0 ___1 ___2 ___3 ___4 ___5

22. Did you realize The Preston Citizen has a Copy Center, offers Commercial Printing?

___Yes ___No

23. If you DO NOT shop The Preston Citizen’s retail store, what would motivate you to shop there

______________________________________________________________

______________________________________________________________

Demographic Information (All responses are anonymous)

24. Gender (Circle or X one) ___Male ___Female

25. How long have you lived in Franklin County?

___Less than 5 years ___6-10 years ___11-20 years ___20+ years/all your life

26. Town you live in _________________________

27. Age

___Under 18 ___18-24 ___25-34 ___35-44 ___45-54 5___5-64 ___65 or over

28. Annual household income (Circle or X one)

___Under $25,000 ___$26, 000 – $35,000 ___$36,000 – $45,000 ___$46,000 – $55,000 ___$56,000 – $65,000 ___$66,000 or more


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