By RODNEY D. BOAM
Diversification is the name of the game if you want to stay in business, especially when markets change.
No one understands diversification better than LuJean Jensen of Adventure Video. With on-line movies and cable television, Jensen said she still has a viable video rental business. But she is still looking for ways to bring people into her place of business. Jensen turned half of her State street store into a consignment shop for local crafters and artists. The name of the business is Yellow Brick Road.
The idea came from her son, Terrance McKay, who lives in Rexburg and works for BYU-I, and his sister, Mallory, who is attending USU. The name Yellow Brick Road came from her sister and brother-in-law who, while brainstorming, came up with the name.
This story is sponsored by Brady’s Plant Ranch.
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