By ROBERT S. MERRILL
FRANKLIN – A planned horse and commercial development in Franklin has an official name.
“The Horse Station at Cache Valley” was selected after much internal discussion, public input, and market research and other steps,” said Earnest Bleinberger of Strategy 5 LLC, the principal developer of the complex.
“Our team adopted the name suggested by Travis McNiven, a key member,” Bleinberger said. “The name has strong branding possibilities, website search engine advantages, and can embrace a wide range of horse sports, breeds, and various elements of the project.”
McNiven said a station is defined as a ranch or location for livestock, including horses, and this project certainly has those elements.
“Station is also defined as a regular stopping place on a transportation route. Our location is on a major corridor linking southern Utah and other points south, west and east, with Yellowstone National Park, Jackson, Wyo.
Teton National park and other attractions to the north, puts us on the map, literally, as a place to stop.
This story is sponsored by Strictly Ballroom.
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