By RODNEY D. BOAM
Jared Jensen, of Cub River, markets excitement and fun to his customers. He sells fireworks. He also choreographs explosions to music for commercial firework shows for community or commercial celebrations.
Jensen said there is something about the experience of lighting off fireworks that is very refreshing. People love it, he said.
On his company’s web site there are several safety tips and suggestions for lighting of the pyrotechnics.
“I’m all about having fun and being safe,” Jensen said. “People gather as families to have neighborhood parties to light and watch fireworks.”
Way back when he was in elementary school, Jensen would go on service calls to Wyoming with his father. He would buy firecrackers and sell them to friends at school on the playground. Jensen has grown a little since then and now sells cases and pallets of fireworks.
What started off with a single fireworks trailer on State Street in Preston in 1992 has grown to handfuls of stands in Eastern Idaho, Northern Utah, the St. George area and even as far south as Mesa, Ariz.
“I just gave it a shot and made a little,” he said. “A guy that had been in the business for a while gave me some advice when I was just getting started. He told me to grow slow. I’ve tried to do that.”
Today Jensen is an exclusive Black Cat dealer for the state of Idaho and sells three other major fireworks brands including his ACME label. Some of his children’s pictures are on the labels of some of the local brands.
This story is sponsored by The Preston Citizen Office Supplies.
For the full story subscribe to The Preston Citizen: in print or online.
Powered by Max Banner Ads