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‘Tough Enough to Wear Pink’ returns to Thursday’s night rodeo | Preston Citizen

‘Tough Enough to Wear Pink’ returns to Thursday’s night rodeo

July 19, 2013


Citizen intern

Cowboys and the color pink are about as compatible as Gollum and a prom dress. Despite this, cowboys and pink will unite on Thursday, July 25, at 8:30 p.m. at the Preston rodeo arena for the annual Tough Enough to Wear Pink event.


Tough Enough to Wear Pink began in 2004 by breast cancer survivor Terry Wheatley of California. The campaign dares cowboys, a recognizable western symbol of masculinity, to wear pink in an attempt to shine light on a disease that affects about one-in-eight women in the country, according to the Tough Enough to Wear pink website.

“Its purpose is recognition of breast cancer,” Preston’s Tough Enough to Wear Pink founder Kris Beckstead said. “The ProRodeo started it and we jumped onboard as fast as we could.”

This story is sponsored by Preston Youth Football.

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