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Edwards busy for V-Day | Preston Citizen

Edwards busy for V-Day

February 13, 2013


Citizen editor

At Edwards Floral this week the pedals and leaves were flying as the scissors and clippers pruned roses and other flowers for Valentine’s Day.

Although Easter, Mother’s Day and Christmas are busy times for the floral industry, it experiences one of the biggest boosts of sales, production and delivery volume on Feb. 14.

Memorial Day is generally the busiest day for floral shops in Southeast Idaho.

This is Jeff and Lee Hollinsgworth’s first shot at Valentine’s Day after purchasing Preston’s only flower shop last spring. They geared up for the day by ordering an extra big bunch of flowers, especially roses.

Lee Hollingsworth, who purchased the business with her husband Jeff, said they ordered 1,500 long stem roses from Miami, Florida for the holiday of hearts.

It’s a busy time at Edwards Floral this week as Valentine’s Day approaches.

“We get 95 percent of our roses out of Florida. There is not much growing right now in our area,” she said. “The rest they get from somewhere in Utah.”

Jeff ran to Salt Lake City last week to pick up the fresh roses at the airport.

The newcomers to the floral industry are preparing arrangements in vases and other containers. But they will also have a dozen red roses sitting in water via feed tubes, ready to go for those who maybe forget or need them in a hurry.

This story is sponsored by Mis Amores Restaurant.

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